Please note: there is another version of the Apple TV available! The Apple TV (1080p).

Click one of the buying options below to be re-directed:




Apple TV 4K (32GB)


£149.99

In Stock

Go to site

£168.99

In Stock

Go to site

£179.00

In Stock

Go to site

£179.00

In Stock

Go to site

£179.00

In Stock

Go to site

£179.00

In Stock

Go to site

£202.70

In Stock

Go to site


Apple TV 4K (64GB)


£178.99

In Stock

Go to site

£189.99

In Stock

Go to site

£199.00

In Stock

Go to site

£199.00

In Stock

Go to site

£199.00

In Stock

Go to site
Please note that in order to provide a fair price comparison, eBay prices are for new (buy it now) items only. Cheaper second-hand options or auction items may exist. We recommend that you visit eBay to see all the buying options available.

So the announcement of Apple’s 5th generation streaming media box, Apple TV 4K (not to be confused with the 4th gen Apple TV 4) did get slightly (OK, massively) overshadowed by the iPhone 8 with its eye watering price tag that hit the headlines almost instantly. It’s a shame, really, because in all fairness the Apple TV 4K really does deserve a bit of attention, and it’s definitely set to rival the Amazon Fire box.

 

Appearance

The Apple TV 4K is, in many ways, revolutionary. In terms of appearance though, not so much. That’s not to say there’s anything wrong with the appearance at all. In fact, this is a nice looking bit of kit, with a mix of matt and gloss black and a very sleek, streamlined style. However, Apple fans who have owned one of the earlier models will notice that the design is exactly the same. If it’s not broken, don’t fix it.

 

Apple TV 4K v Apple TV 4

So if the appearance is largely the same, what is different between the new Apple TV for 2017 and the older models? Actually, quite a bit! Firstly, Apple seem to be venturing out and actually making friends with brands other than their own. It might come as a bit of a surprise to learn that this model isn’t centred around Apple’s own apps but instead comes preloaded with all sorts, like Now TV, Netflix, and BBC iPlayer (there’s even rumours of Amazon Prime Video being added in the near future). Of course, everything’s in one place, so there’s no need to switch between platforms. There is excellent integration with Siri for searching, although to be honest searching for content isn’t as soul destroying as it is on other platforms given the extremely attractive and massively user friendly interface we have here.

The biggest, most obvious difference with the Apple TV 4K (which comes in both a 32gb version and a 64gb version which is new for the 2017 model), is that this is capable of displaying HDR or 4K content (the name is a bit of a clue!). For those not in the know, that means 2160 pixels instead of the 1080 you get with HD. The quality of HDR can’t be faulted, but watching HD content through the 4K box can be a little hit and miss. With the Apple TV 4K, there’s no option to switch between formats, which means HDR processing for non-HDR content. The result? It’s not a disaster, but the quality can be a bit questionable.

Underneath the Apple TV 4K (2017)

The Apple TV 4K (2017) is slightly raised underneath to allow for better airflow.

 

But the good news is that, unlike when the Nvidia Shield came out, there’s actually quite a decent selection of 4K content these days. That was one of the biggest initial problems of the Shield TV; it had the capability, but it couldn’t really do much with it! Netflix have a good range of 4K content for their original programmes (including Stranger Things if you’re into The Upside Down), and some films are being transferred into the format as we speak. And if you’re not sure what 4K content is available, just ask Siri!

Those are the obvious, in your face differences, but there’s a few subtle changes, too, like the A10x chip. This is the same as you’ll find in the iPad Pro, so we already know it’s impressively fast which means that apps launch quickly and gaming, if you choose to use it, is smoother than a baby’s bum. The old models had the much less noteworthy A8, the same as in the iPad Mini 4. Physically there’s little difference, although those with a sharp eye might notice the circular vent which allows for better airflow.

 

Any Downsides?

I hate to be the bearer of bad news, but take a seat all you home theatre enthusiasts, we need to have a chat. Now, don’t shoot the messenger… Apple TV 4K does not, I repeat does not, support Dolby Atmos. Massive, massive fail on Apple’s part, and something that I think a lot are going to find it difficult to get over. The silver lining, though, is that it does support Dolby Vision HDR, making it the only ‘proper’ streaming media box to do so (we won’t mention the Chromecast Ultra… the less said the better!).

 

Brand Comparisons

Forget Amazon Fire and the Roku, Apple TV 4K is way ahead of the competition. Except when it comes to the Shield. The Nvidia Shield is probably Apple’s closest competitor to date. Of course, the Shield has the advantage of Dolby Atmos, but Apple has Dolby Vision HDR. Other than that, it’s a toss up. It really comes down to whether you’re an Apple fan or an Android groupie, a Siri lover or a Google Assistant follower, if you like iTunes or prefer Google Play. What I can say: Apple TV 4K is pretty damn good.

What’s in the Box…

  • Apple TV 4K (5th Generation)
  • Siri Remote
  • Lightning-to-USB Cable
  • Power lead

(HDMI cable sold separately)

Apple TV 4K (2017)
The biggest, difference with the Apple TV 4K is that this media streamer is capable of displaying HDR or 4K content (the name is a bit of a clue!).
Design91%
Usability / Connectivity85%
Video Quality95%
Apps84%
89%Overall Score
Reader Rating: (0 Votes)
0%